Growth
Expanded Regional Reach
Integrated paid media, digital, search and retail acquisition to increase visibility across priority markets.
Brand Strategy • Growth • Marketing Leadership
Building Brands. Driving Growth.
I’m Charles “Jerae” Jackson, a brand and marketing leader with 4 years of experience building brands from the ground up and managing multi-brand portfolios at scale. I connect strategy, product, retail, digital and CRM to create stronger customer experiences and drive growth.
Brand Strategy • Product Marketing • Digital Experience • CRM & Lifecycle • Customer Acquisition • Retail Marketing
CRM & RetentionScaled customer ecosystem without exposing confidential customer counts.
25+ Brands ManagedPortfolio leadership across multiple product categories, balancing positioning, promotions, packaging, retail execution and growth strategy.
Growth MarketingMulti-market customer acquisition across media, search and retail.
Digital CommerceWebsite, e-commerce, mobile and CRM connected around the customer journey.
Marketing Leadership
The customer journey I lead.
01 / Awareness
Paid Media
How customers first encounter the brand.
02 / Discovery
Web / Search
Where they explore the brand, products and location.
03 / Commerce
E-Commerce
Turning interest into action and transactions.
04 / Relationship
Loyalty / SMS
Building a direct, measurable customer relationship.
05 / Retention
Campaigns
Driving relevant reasons to return and re-engage.
06 / Advocacy
Community
Turning strong experiences into loyalty and referrals.
BrandMedia + DigitalE-CommerceCRM + LoyaltyRetail ExperienceRetention
Selected Impact
Four areas where I create measurable business impact.
CRM & Retention
Strengthened Customer Loyalty
Connected loyalty, SMS and promotional strategy to increase repeat engagement without disclosing customer-level commercial data.
Brand & Product
Built Brands From the Ground Up
Led positioning, identity, packaging, product architecture and go-to-market execution across multiple categories.
Digital Commerce
Connected the Customer Journey
Aligned website, e-commerce, mobile, CRM and in-store touchpoints around a single customer experience.
Selected Work
Strategy. Execution. Impact.
Turning individual marketing channels into one customer ecosystem.
Led strategy and execution connecting brand, website, e-commerce, CRM, loyalty, mobile and retail so each touchpoint supports the next—from discovery to store visit to repeat engagement.
Digital CommerceCRM & RetentionIntegrated CampaignsCustomer Experience
Visit Live Website ↗Great Smoky in Motion
Building a reusable brand-content engine.
Directed B-roll and brand-content production to create a flexible visual library supporting social, digital advertising, campaign creative and long-term brand storytelling.
Creative DirectionVideographer CoordinationB-Roll ProductionContent Library
Premium Flower
Rosin Gummies
Concentrates
Pre-Roll Packaging
Dual Tank Vaporizer
Dablicator
Apparel
Hoodie Concept
Glass Taster
Angled Product
Early Concept References1 / 11
Building a premium brand from cultural story to retail execution.
First Fire was developed around Cherokee storytelling and translated into a scalable identity spanning packaging, product architecture, apparel, launch strategy and retail presentation.
Brand StrategyProduct DevelopmentPackagingGo-to-Market
01 / Challenge
Differentiate
Create a premium product brand with authentic cultural roots.
02 / Strategy
Build the platform
Create an expandable identity grounded in Cherokee First Fire storytelling.
03 / Execution
Take it to market
Translate strategy into identity, packaging, products, apparel and retail presentation.
04 / Impact
Scale the system
Extend the brand across multiple product categories as a cohesive premium platform.
Brand Origin
From cultural reference to modern consumer brand.
The First Fire identity began with research into Cherokee storytelling and the Water Spider, a figure associated with carrying fire to the people. That cultural reference informed the brand’s creative direction without treating the story as decoration.
The exploration included Cherokee syllabary, fire symbolism, naming, packaging systems and visual language—then translated those ideas into a modern premium brand that could scale across products, apparel and retail.
Featured Collaboration
Cherokee culture × modern branding.
A local-artist collaboration translated Cherokee basket-weaving inspiration into a physical packaging experience, connecting community, art, product and storytelling.
Great Smoky × Waylon Long × Grove Bags
CommunityArtPackagingCultural Storytelling
Read the Grove Bags feature ↗
Front
Back
Collaboration1 / 3
About Me
I build brands and the systems that grow them.
My experience spans brand strategy, portfolio management, customer acquisition, CRM and loyalty, digital commerce, product marketing, retail, media, partnerships and analytics. I’ve built new brands from concept to market while also managing a portfolio of 25+ brands across multiple categories.
I work cross-functionally with operations, finance, technology, creative, legal and compliance, vendors and executive leadership to turn business priorities into customer-facing programs that drive measurable growth.
Brand & Portfolio ManagementBuilt new brands from the ground up while managing 25+ established brands across multiple product categories, developing strategies to strengthen positioning, influence sales and coordinate execution across retail, digital, packaging, promotions and vendor partnerships.
Growth & CRMLoyalty, lifecycle, SMS, retention, referral and promotional strategy.
Digital CommerceWebsite, e-commerce, mobile, search and conversion pathways.
Go-to-MarketProduct launches, packaging, retail activation and coordinated market execution.
MediaOOH, search, digital, streaming and regional customer-acquisition strategy.
LeadershipCross-functional alignment, vendor management, agency coordination and analytics.
Education
B.S. Business Administration — ManagementWestern Carolina UniversityDecember 2022Contact
Let’s build something customers remember.
Interested in brand strategy, product marketing, digital growth, customer experience or leadership opportunities? I’d be glad to connect.
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